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Thursday, August 2, 2012

TAYLOR UNIVERSITY IT (2)


Undergraduate Focus: Merging industry experience with theory

Hardip Singh Rekhraj, a lecturer in Taylor’s University School of Communication, is well-known in the faculty for his passion in bringing the best out of his students.
A seasoned public relations practitioner of over a decade and a talented orator, Hardip served as senior communications strategist at a renowned public relations consultancy in Kuala Lumpur prior to joining the American-Malaysian Chamber of Commerce as corporate communications manager. His tried and tested leadership skills and industrial experience hold him in good stead as a communications lecturer at Taylor’s University.
“The dean and lecturers spend a considerable amount of time understanding the nature of our Gen-Y students, as well as identifying contemporary teaching and learning trends,” Hardip says of Taylor’s teaching techniques. “New-age students, especially those in the communications faculty, are tech savvy, achievement-oriented, and team-spirited.”
Bearing this in mind, the School of Communication crafts practical projects to provide a holistic education experience even to the most discerning learner in the classroom. By simulating the workings of the industry, students are subjected to myriad situations that demand critical-thinking, creativity, resourcefulness and collaborative effort.
In a nutshell, the programmes at Taylor’s University School of Communication are designed to provide a well-rounded academic education for students seeking a balance of theory and practice.
“Project-based learning is imperative in this context; it provides a realistic outlook of the communication industry and it arms our students with the theoretical, analytical and practical skillsets that make them job-ready by the time they graduate,” Hardip adds. “This is in line with the mission of Taylor’s University, which is to become ‘Top Employers’ Top Choice University’ by year 2016.” 
By the end of each class, students are able to demonstrate critical thinking on key issues, exposure to contemporary business practices, acquisition of hands-on campaign planning and implementation, as well as competency in the usage of new media technologies.


Read more: Undergraduate Focus: Merging industry experience with theory - Top News - New Straits Times http://www.nst.com.my/top-news/undergraduate-focus-merging-industry-experience-with-theory-1.108750##ixzz20tbEquRE

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